Results on Questionaire & Our Target Audience

Not long ago, I decided to construct a collective way of gathering primary research . I gave out our questionaires on film to randomly-selected people and today I've finally gathered the questionares, I found some interesting results. These questionaires ended up with a variety of answers and one or two usual fashions.


Example #1

It seems that the growing trend from a variety of questions is films with high-production value. Whether it involves their favourite genre or the last two movies they saw. It's all been narrowed down to one genre that seems to satisfy a huge audience, Action. Wheather it's actions films mentioned by the public or they gave out the genre itself on some of the questions.

Example #2

The biggest desire for most films suggested by the public is the Engima code, they agree that using this will improve the quality and the story-line immensely. This might involve me and Liam to try and make audiences intrigued with the main task, although we want to make it obvious enough for them to crack the mystery.


Example #3

This leaves me and Liam to conclude our brainstorming activity figuring out our intended audience for our main task. We want to try and incorporate an action sub-genre to the already Thriller film. The idea of Barthes' Enigma Code has introduced us with an idea for the main task. This will implicate a clip exhibiting the resolution of the disequilibrium, thus restoring the New Equilibrium.

Example #4

Our Target Audience
We felt that the Questionaire was given out fairly to people who are 16 and 17. We believe they represent on behalf of the 16 - 24 target audience we want to reach. Because our film is a thriller, we knew for a fact that a more mature audience would appreciate this genre.

 It was most clear that the 16/17 year olds we asked answered questions relating to movies containing violence, swearing, sexual references and drug-usage such as: Skyfall, Tropic Thunder and Looper. These films are marked as '15' by the BBFC (British Board of Film Classfication). 

This evidence means that people in their mid-teens will want to watch mature films even if the restrictions coming from the ratings will hold them back, they'll still want to watch a film of our main task's classified nature. Thrillers are often rated as a '15', so there is a good chance we've managed to identify our target audience. Yet, the genre is better described as a Psychological Thriller, so the age is much older. This will most definitely be a 18+.

To further elaborate on the Main Task's genre, the Nature of the film describes a very emotionally scarred character, any film which consists of any kind of suffering is considered hard to watch. The main character has a sort of mental dilemma where he isn't certain if the Hooded Figure he sees (judging by him in the first two shots looking apprehensive, the two meeting in the kitchen and the dream) is real or not. 

This scarring of the main character is what more older, emotionally stabled people will be able to watch. They are a demographic who acknowledge the character's sympathetic aspect connecting them both. You feel upset at how he is suffering from his mind playing tricks on him and the constant thought of someone possibly plotting to kill him. The mystery of the Hooded Figure is blood-curdling to think about itself, it is how and when the consequences will occur for our protaganist. Therefore, we are left with a disturbing, tension-building opening with many questions left unanswered.